Our Story

Arming organizations against cyber threats since 2017.

Where We Started

It started with a bold vision – one that would transform the

Immersive (formerly Immersive Labs) is a British cybersecurity company that provides a people-centric cyber resilience platform. Founded in 2017 by James Hadley in Bristol, United Kingdom, the company offers hands-on cybersecurity training, crisis simulations, and cyber drills for enterprise organizations. Headquartered in Bristol with a U.S. office in Boston, Massachusetts, Immersive has raised $189 million in funding and serves over 400 customers worldwide, including financial institutions, healthcare organizations, and government agencies. The company was named a Leader in the Forrester Wave for Cybersecurity Skills and Training Platforms in 2023.

Where Are We Now?

hubs

In Bristol, UK, and Boston, MA

300+

Employees in the US, UK, and EMEA

4.3

million Labs completed

189

million Investment
to date

400+

Global customers – some of our big names include Citi, Pfizer, HSBC, UK Ministry of Defence, UK National Health Service

Trusted by top
companies worldwide

customer insights

"The speed at which Immersive produces technical content is hugely impressive, and this turnaround has helped get our teams ahead of the curve, giving them hands-on experience with serious vulnerabilities, in a secure environment, as soon as they emerge."

TJ Campana

Head of Global Cybersecurity Operations, HSBC

"Realistic simulation of current threats is the only way to test and improve response readiness, and to ensure that the impact of a real attack is minimized. Immersive’s innovative platform, combined with Kroll’s extensive experience, provides the closest thing to replication of a real incident — all within a safe virtual environment."

Paul Jackson

Regional Managing Director, APAC Cyber Risk, Kroll

"Exploring cybersecurity can feel like a huge challenge with so many skills to master, but Immersive has made the journey so much easier for me over the past five years. This practical, interactive approach hasn’t just improved my technical abilities—it’s given me a real sense of confidence. I truly recommend Immersive!"

Paul Blance

Specsavers

"I recently got the chance to try out Immersive, and it was an enlightening experience! The gamified learning made absorbing new information quite enjoyable. The community is welcoming, adding to the overall positive atmosphere. It would be fantastic to see more active users, which could enhance collaboration and discussions. Overall, a solid platform!"

Atakan Bal

Mercedes Benz