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Cookie Policy

This page explains what cookies are, how we use them on the website of Immersive Labs Limited (“the/our site”) and your options for controlling them. Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies. 

What are cookies?

Cookies are small pieces of information which include a unique reference code that a website transfers to your device to store and sometimes track information about you. A number of cookies we use last only for the duration of your web session (“session cookies”) and expire when you close your browser. Other cookies are used, for example, to remember you when you return to the site and will last for longer (“persistent cookies”). Cookies cannot be used to run programs or deliver viruses to your computer. They are uniquely assigned to your device and are sent back to the originating website on each subsequent visit (if they last longer than a web session) or to another website that recognises that cookie. 

What cookies do we use?

  • Strictly necessary cookies. These are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site.   
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.   
  • Functionality cookies. These are used to recognise you when you return to our site. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region).   
  • Targeting cookies. These cookies record your visit to our site, the pages you have visited and the links you have followed. We will use this information to make our site relevant to your interests. We may also share this information with third parties for this purpose. 

Please note that third parties (including, for example, providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. Some cookies may be controlled by using your web browser settings. Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. Please note, however, that if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. We may revise this use of cookie policy at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we make, as they are legally 2 binding on you. Some of the provisions contained in this cookie policy may also be superseded by provisions or notices published elsewhere on our site.  

You can learn more about cookies in general by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browser. For more general information about online behavioural (interest based) advertising and how it uses cookies, you may wish to visit www.youronlinechoices.com.

Information about specific cookies we use

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer to help the website analyse how visitors use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. To opt out of Google Analytics please go to the following link: https://tools.google.com/dlpage/gaoptout 


Twitter tags allow us to show relevant adverts on Twitter to users that have previously visited our website. To learn more about rejecting these cookies, click here


If you use a 'like' or 'send' link on Immersive Labs to share content on Facebook, Facebook sets a cookie to remember that you've already shared this information. To reject or delete these cookies: http://www.facebook.com/about/privacy/ 

Facebook Custom Audience

This is a feature that enables Immersive Labs to capture anonymized data from individuals who are users of both immersivelabs.co.uk/immersivelabs.com and Facebook. This data is transmitted and stored by Facebook's servers in the United States. This data captures information about your browsing history and patterns through the immersivelabs.co.uk/immersivelabs.com website. When you browse our website(s) and then visit your Facebook account your browsing history on our website shall be used to provide you with suitable targeted advertising on your Facebook page. This data is stored for 180 days; if you do not visit the immersivelabs.co.uk/immersivelabs.com website for 180 days such data shall be removed unless you revisit our website(s) during this time.

Linkedin Insights Tag

The LinkedIn Insight Tag enables campaign reporting and insights. Immersive Labs use the LinkedIn Insights Tag to help track conversions, retarget website visitors, and understand how our website visitors interact with our ads. Manage your LinkedIn advertising preferences: https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-prefernces 


This feature enables Immersive Labs to track and analyse the performance of immersivelabs.com/immersivelabs.co.uk and marketing campaigns run in association. The Hubspot cookie also allows immersive labs to better improve our customer experience such as reducing response times from form submissions. For more information, visit legal.hubspot.com/privacy-policy.


You can opt out of receiving personalized ads served by AdRoll or on their behalf by clicking on the blue icon that typically appears in the corner of the ads they serve and following the instructions provided. Please note that this “opt out” function is browser-specific and relies on an “opt out cookie”: thus, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again.

In some cases AdRoll may link multiple browsers or devices to you. If you opt out of on a browser or device and they have more linked to you, AdRoll will extend your opt out decision to the other linked browsers and devices. Since they only link users across browsers on devices in some conditions, there could be cases where you are still being tracked in a different browser or device which they have not linked, and so are treating you as a different user.

AdRoll Group is also a member of the Network Advertising Initiative (NAI) and adheres to the NAI Codes of Conduct. You may use the NAI opt out tool here, which will allow you to opt out of seeing personalized ads from AdRoll and from other NAI approved member companies.

Immersive Labs enables you to evidence your cyber capability, risk and resilience across technical and non-technical teams in one platform. We call this cyber workforce optimization.

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